Balsam Branding is a creative studio rooted in beautiful Western North Carolina, specializing in authentic design and strategic brand elevation. Led by Cynthia Eck, an award-winning creative with a portfolio spanning global campaigns and national brands, Balsam Branding merges thoughtful storytelling with innovative strategy. We partner with businesses, nonprofits, and destination organizations to develop distinctive campaigns, create meaningful connections, and execute immersive events. Whether crafting a local identity or managing large-scale, high-impact projects, we approach every venture with a commitment to intentional, results-driven design that inspires growth and leaves a lasting impression.